tart is a Cape Town based ladies wear brand established in 2001. tart clothing is made for real women who lead active, enquiring lives and are looking for simple, fuss free pieces to slip on and go...
The heritage of tart is the tee-shirt, and the brand has evolved to include all aspects of leisure wear. The spirit of the brand is youthful and energetic.
tart aims to be commercially accessible, so quality, style and affordability are key factors when producing garments. Although the brand is always current, it is not trend driven and each piece has the potential to become a wardrobe staple. Simple silhouettes, cleanly cut in soft jersey knits are the cornerstone of each range. Attention is paid to lifestyle and collections include garments for all occasions. Dresses form the basis of the tart look, with fit, ease and wear-ability at the heart of each design. tart is proudly South African, producing all products locally, both in-house and through CMT.
Co-founders: C Stephenson; M Meyburgh.
Eben Photography and Tracy-Lee Rosslind Styling.